Are Apps all Dead?
"IS MOBILE APPS REALLY DYING"
Mobile Apps are dying. The most sought software application is
becoming extinct.
The vast majority of Apps submitted to App Stores are turning into
dead weight.
In the past, the average smartphone owner downloads between 2 and
4 Apps per month. But today, you will be lucky if you see somebody
download even one. And if these Apps got downloaded, they will
only be used once or twice and then will be completely forgotten.
According to study, 80% of most users do not use the Apps they
have downloaded after 3 months. Apps are like Dragonflies. They
are all pretty and gorgeous at first, and will only entertain us
for a few months. Then they will filter out and die.
So why are they dying? The reason is the difficulty of creating.
They are like the Mona Lisa and the Sistine Chapel Ceiling in
painting terminology. It takes a lifetime to build.
Even before users interact with an App, App creators need to do a
lot of work upfront. They need to build it and then promote it so
users will know that it exists.
Building a mobile App is also expensive. It will cost you around
$100k (usually, a lot more) and a few months of intensive work
from you and your team.
Acquiring users is even more challenging. It will cost you an arm
and a leg to convince users to install your App, and even more
expensive to engage them to use it so that they will become active
users.
That is how difficult it is.
Another problem is competition.
When it comes to choosing an App for download, many users feel
overwhelmed by the sheer number of options available.
For example, Google Play has thousands of Apps in the category
productivity, and new Apps are popping up almost every week, so if
you need the App that satisfies your needs, you’ll have a hard
time finding the one you really need.
Normally users don't have time to dig deeper and search for a
particular App. They just choose what is on top then click
Install.
So are these Apps really dying as we speak? Are they really close
to extinction?
Periodically yes... but not Totally. You might believe that all
Apps are now dying but in fact statistics and behavior analysis
tell us that the market is changing.
The truth is Apps are continually evolving, and in the future, we
will have a completely different perspective on what an App is
truly is.
We’re living in fast-moving times. We need to adapt or we will
die.
And in order to stay alive, every App needs a customer. Customers
are always the "Bread and Butter" of any business. So in
order to survive, Apps need to have paying customers... lots and
lots of them.
For an App to continue to exist, it needs to have a consistent
number of active users. It's imperative that an App owner must
work out exactly when and how users want their content and
services.
App discovery is so damn hard. It's like finding a needle in a
haystack.
But what if there is a helping hand that can support you (and the
rest of the independent App developers), promote your content &
services and to become a growth avenue for your business?
AppLovin
can be that helping hand. AppLovin is an 8-year-old startup
that helps App developers find new customers.
They have built an amazing team of engineers, product managers,
designers, sales professionals, marketers, account managers,
support specialists, and many more to make this fantasy into a
reality.
As of today, the company is on track to reach a $1 billion run
rate within the next year.
According to Applovin, they process over 30 billion advertisement requests a day and use real-time feedback to make effective marketing decisions across 1 billion mobile consumers worldwide - delivering results for publishers like Disney, Uber, Groupon, CBS, Hotels.com, Yelp, Zynga, and King.com and others.
Because the AppLovin platform optimizes advertiser
campaigns for ROI, advertisers see a higher return on their ad
spend and are willing to pay for the quality placements they
receive.
By providing top quality ad placements, with the hundreds of top
brands they work with, they can then serve ads at a massive scale,
thereby maximizing developers’ earnings.
AppLovin offers all ad formats (native, video/graphics
interstitial, and rewarded video) to allow developers to optimize
the ad format type for the best user experience and increased
monetization.
AppLovin can also help you get your Apps in front of the
right people and “Re-Engage” users who have already
downloaded your App but haven’t used it in a while.
So you see, you are not anymore a Bumblebee, a Dragonfly, or any
type of insect that fly for a while then die in a few months time.
You, your App, and your company can now be a fully established
platform that will not only generate good profits but will give a
meaningful purpose to the users of the world.
The company's primary policy is to give App developers of all
sizes the ability to monetize, grow, and even finance their
business.
AppLovin main objective to help you reach your users at
scale. They help you view metrics in real time for better instant
insights. You then can easily measure and see the results of your
ongoing campaign.
They can also help you find the right regions (state and
countries) that perform best so you can build a broader and more
sustainable loyal user base.
Perhaps the belief is just a myth. Apps are not dying, They are
alive and well.
Apps are not fading, but instead they are evolving. They are
emerging with a different mindset that targets the right audience
for their business.
They are expanding their tools and growing their customer base.
They are maturing and learning from their initial mistakes and
improving their services not only to survive in this industry but
to remain and establish itself as an entity.
Regardless of what people say, Mobile Apps are definitely here to stay.