Subscription-based platforms are the future
Even if we live in an advanced age, there is one thing that we
always look for... "CONTENT". Regardless of our location,
profession, race, gender, and area of interest... every day we
crave stories that interest us.
Some listen to the news in order to be updated on what's happening
in their area. Some go through blogs and read articles that amuse
them.
But whatever that is, all of us thirst for new information that is
either educational or entertaining and is both beneficial in our
lives.
The thing is, we also receive bad and false news out there every
single day.
We normally see subpar to poor quality content on all free
platforms may it be on social media, podcasts, videos, blogs,
forums, etc.
Either we get little information or worse... false news on the
subject.
But in every problem, there is a solution.
And so that is where Subscription-based platforms were born. We've
seen the rise of paid platforms that provided "Value" to
its subscribers.
Netflix gave quality HD movies and TV shows for a minimal fee.
Spotify bombarded their customers with access to millions of
songs.
Amazon has Kindle Unlimited for all bookworms out there.
Patreon educates people from different artists and creators of
different talent skills.
EA Play will enlighten games with live broadcast and community
content.
The list goes on and on from podcasters, video creators,
musicians, gaming creators, local businesses, and more.
There are also writers and journalists for those people who prefer
to absorb content through written form.
In the Web Dev world, we too badly need quality content.
We need to be educated, we need to be informed, and we need to
fortify our very own skills. Therefore we reach out to these
"Subscription-based platforms" to fill our needs.
We pay a subscription to Web Dev educators and media creators to
get that skill that we deeply seek.
Whether it's front end or back end development. Database for
modern apps or global cloud DB.
Or any other new frameworks that interest us.
The bottom line is that we pay.
Some of us prefer Premium Publications through their blogs and
websites. While some rely on Paid Emails through a premium
newsletter.
Customarily, it's a fountain of knowledge for most of us.
Early-stage Startup Founders subscribe to software-based investor
list programs.
Web Developer wannabes go enrolling on online Web Dev school and
get hired normally within 6 months.
But whatever that is, no matter who we are, we always dig for
substantial information for us and for our business.
Heck, even Twitter is on it too.
According to
TheVerge.com, Twitter is working on a new subscription platform that hints at
the possible job listing. The mysterious new Twitter subscription
team name it "Gryphon".
Twitter is popularly known to generate the vast majority of its
revenue through ad sales and data licensing currently... And a
subscription service could potentially provide exclusive content
in return for a monthly fee.
Intriguing isn't it?
Twitter may also be considering a Twitch or Patreon style type of subscription, where you could subscribe to individual accounts in some way.
But mind you... we don't need to be always on the receiving
end.
What I am saying is we don't have to pay and be the end user all
the time.
We can also be the earners. Yes, you heard me right... we too can
be content creators.
Whether you prefer a large audience at a low price or a small
dedicated following at a premium fee, you have full control of the
economics.
You can make a sustainable revenue with recurring
subscriptions.
It will be a good supplementary income, especially now that we are
still living in the Pandemic era where jobs are hard to come by.
Let's just say that you are an expert at building and deploying
React PWA (Progressive Web Apps). You then can use that skill of
yours and have that published to a platform of your choosing.
It could be in written or video format. You can even do both.
What matters is that you will capture a "Niche" audience
that is desperately looking for that particular piece of
content.
If you're making something interesting that people can't find
elsewhere, then you're at a natural advantage in providing value.
And when you provide value, it is close to automatic that you will
attract an audience (believe me, I've been there).
You don't really need to be the "Jack of all Trades" trying
to reach as many potential subscribers as possible. You can just
focus on a specific group of people who appreciate what you do
distinctively. That is more than enough. Enough to start a fire.
And when you get a bunch of loyal audiences, you may play around
and see what fits their needs. Will you create an exclusive post
just for members?
In that way, it won't only inform your subscribers of their
privileged that they are receiving from you, but it will also
transform anonymous views into paying members.
Did you see what I am trying to point at?
And to make it more viable and worthwhile, you also have to build
and strengthen relationships with your followers.
You will discover what is essential to them. You will also foster
engagement.
This will make your business run consistently and smoothly year
after year.
Again it's Memberships and Subscriptions. It's a sustainable and predictable revenue just for you.
In these crazy COVID times.. you can make a sustainable living as an independent content creator for the year 2020 (or even beyond).
Just look at some successful cases...
Through Paid Emails, Andrew Sullivan at
The Dish
pulled in over $1million/year from his premium newsletter.
While Ben Thompson’s
Stratechery
was making over $200,000. That was 5 years ago.
In the Premium Publications Arena, Modern news publishers like The The Information and The Correspondent both earn $millions in revenue each year directly from their members, who pay for real news that they can’t get elsewhere.
It's really big money especially if you put your heart into it.
So to wrap up, Subscription-based platforms are not only the thing
of the future.
It is today! It is now!
In fact, it has begun long long time before you read this article.
People are now benefiting from it.
Some pay subscriptions to absorb exclusive content for their own
specific needs.
While some earn a living providing value to their followers and
subscribers.
Subscription-based platforms are out there for the taking.
It's readily available anytime you need it.
I guess the only question is... Will you be the one receiving or
giving?
Francis Isberto
Friendillion.dev
P.S. Btw, if you need some help in Sales and
Marketing...
Or you need assistance in making "Stories that Sell"...
*Image from The Verge