Startup of the Day
A Churn in a Startup business can really be a pain in the neck.
For those who are not aware, Churn or Churn rate is known as the
amount of attrition or the percentage at which customers stop
doing business with an entity.
We see a lot of unhappy Saas companies losing a chunk of service
subscribers who discontinue their subscriptions.
Usetiful.com
helps Saas companies and other upcoming Startups to improve user
retention and activation by providing friendly user onboarding.
Usetiful is a Digital Adoption Platform (DAP) that
was recently launched and found in PH.
For further reference about DAP, I'll provide you this link that
has a lighter touch of explaining to newbies.
The iPad Story
THE HIGHLIGHTS:
1.) User Friendly
=> Usetiful is simple enough for non-technical people but
also robust enough to provide results with minimal effort.
They have what they call "Product Tours" that will guide
their clients through the most relevant part of their application.
Their guided tours and smart tips allow users to master any
software application from day one.
In addition, their web editor is very user-friendly and there's
that possibility to preview tours in the browser extension.
2.) Pricing
=> They have a friendly price to go with their excellent service.
Probably because they are new and need to feel their way in
against their rivals, but either way this will be beneficial to
new users who want to try out their 14-day trial before
committing.
If you are working for a startup, you have the option to get extra
support and special discounts through their
Startup Program plan.
3.) Customer Support
=> Usetiful has excellent support by chat directly in their
application.
Aside from their contextual guidance and step by step procedure,
their clients get good support when complications arise.
The company provides immediate solutions by making sure that your
support ticket gets resolves in a jiffy.
THE PROBLEM:
1.) User Segmentation Options
=> The complex settings when configuring the single-page
application can be a disaster.
Maybe, they might have missed this but they definitely need to
improve on this by providing support to get all the configuration
in place.
2.) Not much Content
=> I just checked on their blog (which is used through
Blogger.com) and noticed that there are not much stories in
it.
It will be good if they provide or continue stories of their
clients who have used their service.
Continuous update and communication with their existing clients
such as Calendify, Clerbo, and Docsify
is absolutely a must.
3.) No Affiliates... duh?
=> Most Startup companies (especially when they are starting out)
make it a point to have an Affiliate program (or Referral)
installed on their main site and most of their social media
platforms.
In that way, they can easily scale up and get traction easily in a
matter of months (not in years).
THE SOLUTION:
1.) Add more Guidelines and Instructions
=> Either through creating an exclusive page for this or have
their Customer Support on stand by when a certain problem (like
configuring the single-page application) arises.
2.) One Blog a day won't hurt
=> Either they get multiple contributor writers or hire the
service of a Content Creator...
the important thing is the company should be putting content
regularly and consistently in order to get noticed.
One testimonial story from an existing client per week could help
as well...
as it would show their readers and potential customers that week
after week companies buy in to their service.
3.) Growth Hacking Time
=> This startup should give their attention to "Growing".
Adding "Affiliates" is one way to go, but there are a
lot more.
How about SEO, Link building, Podcast interviews, etc?
The list goes on and on, but they gotta move their feet... as in
NOW!
CONCLUSION:
Installing a Digital Adoption Platform is the next big
thing, not only for this year but more in the future.
The coronavirus pandemic and the disruption it has unleashed have
compelled startup founders to recognize its importance.
The truth is, all of us must pivot to the digital landscape and
master its rules if we are to survive, let alone thrive, in the
new normal.
Usetiful makes us human again.
The company main goal is to close the gap between users and
digital systems.
With their excellent product tour software, they help to improve
user onboarding, adoption, and rate of self-service for digital
products.
They are fully committed to helping you achieve your goals by assisting you to convert your visitors into engaged customers.
From my perspective, Usetiful is not just going to be an integral part of your product, it can also be an integral part of your life.
Francis Isberto
Friendillion.dev
P.S. Btw, if you need some help in Sales and
Marketing...
Or you need assistance in making "Stories that Sell"...
*Image from Usetiful.com